What if intimidating tech felt like a friendly AI companion?
The Challenge
Chipp came to Studio Whippy at a pivotal moment: transitioning from a payment-processing platform to an all-in-one AI product. Their new vision? Chipp takes care of the technical heavy lifting so anyone — not just developers — can easily build, brand, launch, share, and monetize custom AI tools in an ownable, scalable way.
But their existing brand told a different story. The visual identity leaned heavily into the typical tropes of the tech world: sterile, cryptic, and optimized for users already familiar with AI and GPTs.
The challenge was clear — craft a brand that reflects Chipp’s core belief that AI isn’t just for coders or corporations with big bucks to spend; AI is for everyone.
The Results
A fresh new AI brand with a beating heart.
Studio Whippy delivered a bold yet approachable, human-centred rebrand that made Chipp instantly recognizable in an industry of expected sameness. The result is a unique visual language that stands out amongst the AI crowd. In a market full of intimidating, futuristic visuals, Chipp seeks to be the friendlier expert on the block.
At the centre of the identity is “Chippy,” a character inspired by the chat bubble, referencing the conversational nature of GPTs. The quirky and friendly characteristics reflect the forward-thinking yet fun and humble minds at AI that are bringing AI to everybody.
The full brand system includes:
A modular visual language inspired by conversation and connection
A flexible identity system that scales across product UI, social media, and marketing
A tone of voice that’s clear, curious, and a little cheeky — approachable without being reductive
A brand playbook that empowers Chipp’s team to build consistently with joy and confidence
Chipp’s transformation was immediate: The brand attracted new creators, expanded into untapped markets, and helped reposition the company as a champion of accessible AI. Following Studio Whippy's rebrand of Chipp, the company saw a 400% increase in user base, marking a clear shift in reach, relevance, and impact.
Client
Chipp.AI
ROLES
Creative/Art Director, Co-Facilitator, & Brand Designer
Deliverables
Vision & Mission Strategy Design Thinking Workshops Competitive Analysis Tone of Voice Illustration Branding Brand Guidelines
TOOLS
Miro, Figma, Adobe Illustrator, GSuite, Keynote
What if intimidating tech felt like a friendly AI companion?
The Challenge
Chipp came to Studio Whippy at a pivotal moment: transitioning from a payment-processing platform to an all-in-one AI product. Their new vision? Chipp takes care of the technical heavy lifting so anyone — not just developers — can easily build, brand, launch, share, and monetize custom AI tools in an ownable, scalable way.
But their existing brand told a different story. The visual identity leaned heavily into the typical tropes of the tech world: sterile, cryptic, and optimized for users already familiar with AI and GPTs.
The challenge was clear — craft a brand that reflects Chipp’s core belief that AI isn’t just for coders or corporations with big bucks to spend; AI is for everyone.
The Results
A fresh new AI brand with a beating heart.
Studio Whippy delivered a bold yet approachable, human-centred rebrand that made Chipp instantly recognizable in an industry of expected sameness. The result is a unique visual language that stands out amongst the AI crowd. In a market full of intimidating, futuristic visuals, Chipp seeks to be the friendlier expert on the block.
At the centre of the identity is “Chippy,” a character inspired by the chat bubble, referencing the conversational nature of GPTs. The quirky and friendly characteristics reflect the forward-thinking yet fun and humble minds at AI that are bringing AI to everybody.
The full brand system includes:
A modular visual language inspired by conversation and connection
A flexible identity system that scales across product UI, social media, and marketing
A tone of voice that’s clear, curious, and a little cheeky — approachable without being reductive
A brand playbook that empowers Chipp’s team to build consistently with joy and confidence
Chipp’s transformation was immediate: The brand attracted new creators, expanded into untapped markets, and helped reposition the company as a champion of accessible AI. Following Studio Whippy's rebrand of Chipp, the company saw a 400% increase in user base, marking a clear shift in reach, relevance, and impact.
Client
Chipp.AI
ROLES
Creative/Art Director, Co-Facilitator, & Brand Designer
Deliverables
Vision & Mission Strategy Design Thinking Workshops Competitive Analysis Tone of Voice Illustration Branding Brand Guidelines
TOOLS
Miro, Figma, Adobe Illustrator, GSuite, Keynote
What if intimidating tech felt like a friendly AI companion?
The Challenge
Chipp came to Studio Whippy at a pivotal moment: transitioning from a payment-processing platform to an all-in-one AI product. Their new vision? Chipp takes care of the technical heavy lifting so anyone — not just developers — can easily build, brand, launch, share, and monetize custom AI tools in an ownable, scalable way.
But their existing brand told a different story. The visual identity leaned heavily into the typical tropes of the tech world: sterile, cryptic, and optimized for users already familiar with AI and GPTs.
The challenge was clear — craft a brand that reflects Chipp’s core belief that AI isn’t just for coders or corporations with big bucks to spend; AI is for everyone.
The Results
A fresh new AI brand with a beating heart.
Studio Whippy delivered a bold yet approachable, human-centred rebrand that made Chipp instantly recognizable in an industry of expected sameness. The result is a unique visual language that stands out amongst the AI crowd. In a market full of intimidating, futuristic visuals, Chipp seeks to be the friendlier expert on the block.
At the centre of the identity is “Chippy,” a character inspired by the chat bubble, referencing the conversational nature of GPTs. The quirky and friendly characteristics reflect the forward-thinking yet fun and humble minds at AI that are bringing AI to everybody.
The full brand system includes:
A modular visual language inspired by conversation and connection
A flexible identity system that scales across product UI, social media, and marketing
A tone of voice that’s clear, curious, and a little cheeky — approachable without being reductive
A brand playbook that empowers Chipp’s team to build consistently with joy and confidence
Chipp’s transformation was immediate: The brand attracted new creators, expanded into untapped markets, and helped reposition the company as a champion of accessible AI. Following Studio Whippy's rebrand of Chipp, the company saw a 400% increase in user base, marking a clear shift in reach, relevance, and impact.
Client
Chipp.AI
ROLES
Creative/Art Director, Co-Facilitator, & Brand Designer
Deliverables
Vision & Mission Strategy Design Thinking Workshops Competitive Analysis Tone of Voice Illustration Branding Brand Guidelines
TOOLS
Miro, Figma, Adobe Illustrator, GSuite, Keynote
The Approach
A 5-week design intensive to create a new kind of AI brand and establish the future of Chipp.
From interviews and site audits to moodboarding and tone of voice exercises, I engaged Chipp's leadership team with strategy and co-design workshops to align on the brand's mission, uncover its personality, and build the foundation for an all-new visual identity. We conducted competitive research, performed a detailed copy and content audit, held discovery workshops and crafted a full-blown new brand identity and brand playbook to reflect the new personality of this disruptive AI startup. The process included:
Qualitative interviews and audits to understand the product, its audience, and its blind spots.
Strategic co-creation workshops with Chipp’s leadership to uncover their tone, personality, and long-term vision.
Competitive brand analysis to identify visual and tonal gaps in the crowded AI space.
Voice and content audits to align every word with the brand’s new mission.
Brand strategy and playbook development to ensure longevity, scalability, and creative integrity across teams.
