The Challenge
Tai Pan Tours, a well-established travel agency, had an inaccessible website that made booking a tour more frustrating. Users faced poor searchability, confusing filters, unclear pricing and hidden costs, a clunky booking process, & an outdated UI that diminished trust and credibility.

My Role
Rebuilt trust and delight in the brand and digital experience to make booking a tour as enjoyable as the trip itself, turning browsing into an immersive escape.

The Solution
Design iteration for a more convincing, efficient, and delightful browsing journey on Tai Pan Tours’ website.

The Results
With clearer navigation, engaging visuals, and a more transparent booking process, users can now dream, explore, and book with confidence.