What does a fresh take on oral wellness look like?
The Challenge
DoseBiome needed to position its innovations — including qii, a science-backed oral health beverage — as approachable, consumer-friendly brands in a highly competitive functional beverage and wellness market. The challenge was to translate complex scientific research into clear, relatable experiences while balancing regulatory accuracy with lifestyle appeal.
Deliverables
The project produced a refreshed packaging system, brand identity guidelines, digital assets, and event experiences (including booth design and animated visuals). Prototypes were iterated through consumer testing, ensuring brand resonance across online and physical retail channels.
The Impact
The new branding enhanced market clarity and consumer engagement, positioning qii as a fresh, accessible oral wellness product. DoseBiome was recognized as a Finalist in the World Beverage Innovation Awards 2019, with the brand system providing a scalable foundation for future product lines. The work demonstrated how participatory design and branding can bridge biotech innovation with mass-market adoption.
Client
DoseBiome
ROLES
Designer, Brand Strategist, & Art Director
Deliverables
Market Insights & Trend Reports Packaging Branding UI/UX Animated Visuals Design Thinking Workshops Booth Design
TOOLS
Adobe InDesign, Illustrator, Photoshop, After Effects, XD, Premiere Pro
What does a fresh take on oral wellness look like?
The Challenge
DoseBiome needed to position its innovations — including qii, a science-backed oral health beverage — as approachable, consumer-friendly brands in a highly competitive functional beverage and wellness market. The challenge was to translate complex scientific research into clear, relatable experiences while balancing regulatory accuracy with lifestyle appeal.
Deliverables
The project produced a refreshed packaging system, brand identity guidelines, digital assets, and event experiences (including booth design and animated visuals). Prototypes were iterated through consumer testing, ensuring brand resonance across online and physical retail channels.
The Impact
The new branding enhanced market clarity and consumer engagement, positioning qii as a fresh, accessible oral wellness product. DoseBiome was recognized as a Finalist in the World Beverage Innovation Awards 2019, with the brand system providing a scalable foundation for future product lines. The work demonstrated how participatory design and branding can bridge biotech innovation with mass-market adoption.
Client
DoseBiome
ROLES
Designer, Brand Strategist, & Art Director
Deliverables
Market Insights & Trend Reports Packaging Branding UI/UX Animated Visuals Design Thinking Workshops Booth Design
TOOLS
Adobe InDesign, Illustrator, Photoshop, After Effects, XD, Premiere Pro
What does a fresh take on oral wellness look like?
The Challenge
DoseBiome needed to position its innovations — including qii, a science-backed oral health beverage — as approachable, consumer-friendly brands in a highly competitive functional beverage and wellness market. The challenge was to translate complex scientific research into clear, relatable experiences while balancing regulatory accuracy with lifestyle appeal.
Deliverables
The project produced a refreshed packaging system, brand identity guidelines, digital assets, and event experiences (including booth design and animated visuals). Prototypes were iterated through consumer testing, ensuring brand resonance across online and physical retail channels.
The Impact
The new branding enhanced market clarity and consumer engagement, positioning qii as a fresh, accessible oral wellness product. DoseBiome was recognized as a Finalist in the World Beverage Innovation Awards 2019, with the brand system providing a scalable foundation for future product lines. The work demonstrated how participatory design and branding can bridge biotech innovation with mass-market adoption.
Client
DoseBiome
ROLES
Designer, Brand Strategist, & Art Director
Deliverables
Market Insights & Trend Reports Packaging Branding UI/UX Animated Visuals Design Thinking Workshops Booth Design
TOOLS
Adobe InDesign, Illustrator, Photoshop, After Effects, XD, Premiere Pro
The Approach
I led branding efforts across packaging, digital, and in-person touchpoints, ensuring that scientific credibility translated into consumer trust. This involved conducting market research and consumer preference testing on packaging concepts, messaging, and digital flows. I facilitated design workshops with scientists, marketers, and developers, synthesizing insights into brand narratives that could resonate across diverse audiences. My role bridged the worlds of science and consumer culture — ensuring that the brand was not only evidence-based but also engaging and aspirational.
