BILLY DUVALLE

®2024

How do you build a co-creation practice that turns play into a credible force for innovation?

The Challenge
Early-stage ventures often face the tension between bold, creative ideas and the need for business credibility. Many founders struggle to translate their vision into a brand that inspires trust, feels approachable, and delivers measurable results.

My Role
As co-founder of Studio Whippy, I shaped the business model and creative strategy while leading design operations. I guided projects end-to-end — from research and brand strategy to co-creation workshops and execution — ensuring our work balanced rigor with play. I also prioritized contractor wellbeing, fostering an environment where designers, strategists, and copywriters could thrive creatively.

Solution & Impact
Studio Whippy has since grown into a collective of designers, strategists, and storytellers trusted to humanize emerging technologies.

  • Helped AI startup Chipp.ai achieve 400% user growth through a rebrand that turned intimidating tech into a friendly companion.

  • Supported multiple ventures in clarifying their market positioning, boosting trust with investors, and launching brands that felt as good as they functioned.

  • Grew Studio Whippy into a thriving design practice recognized for its ability to make bold ideas human, credible, and fun.

Client

Studio Whippy

ROLES

Creative Director, Principal Designer

Deliverables

Website Visual Identity Brand Tone of Voice Presentation Templates Capabilities Deck

LINKS

Studio Whippy's Website

TOOLS

Adobe Creative Suite, Framer, Google Suite, Google AI Studio

How do you build a co-creation practice that turns play into a credible force for innovation?

The Challenge
Early-stage ventures often face the tension between bold, creative ideas and the need for business credibility. Many founders struggle to translate their vision into a brand that inspires trust, feels approachable, and delivers measurable results.

My Role
As co-founder of Studio Whippy, I shaped the business model and creative strategy while leading design operations. I guided projects end-to-end — from research and brand strategy to co-creation workshops and execution — ensuring our work balanced rigor with play. I also prioritized contractor wellbeing, fostering an environment where designers, strategists, and copywriters could thrive creatively.

Solution & Impact
Studio Whippy has since grown into a collective of designers, strategists, and storytellers trusted to humanize emerging technologies.

  • Helped AI startup Chipp.ai achieve 400% user growth through a rebrand that turned intimidating tech into a friendly companion.

  • Supported multiple ventures in clarifying their market positioning, boosting trust with investors, and launching brands that felt as good as they functioned.

  • Grew Studio Whippy into a thriving design practice recognized for its ability to make bold ideas human, credible, and fun.

Client

Studio Whippy

ROLES

Creative Director, Principal Designer

Deliverables

Website Visual Identity Brand Tone of Voice Presentation Templates Capabilities Deck

LINKS

Studio Whippy's Website

TOOLS

Adobe Creative Suite, Framer, Google Suite, Google AI Studio

How do you build a co-creation practice that turns play into a credible force for innovation?

The Challenge
Early-stage ventures often face the tension between bold, creative ideas and the need for business credibility. Many founders struggle to translate their vision into a brand that inspires trust, feels approachable, and delivers measurable results.

My Role
As co-founder of Studio Whippy, I shaped the business model and creative strategy while leading design operations. I guided projects end-to-end — from research and brand strategy to co-creation workshops and execution — ensuring our work balanced rigor with play. I also prioritized contractor wellbeing, fostering an environment where designers, strategists, and copywriters could thrive creatively.

Solution & Impact
Studio Whippy has since grown into a collective of designers, strategists, and storytellers trusted to humanize emerging technologies.

  • Helped AI startup Chipp.ai achieve 400% user growth through a rebrand that turned intimidating tech into a friendly companion.

  • Supported multiple ventures in clarifying their market positioning, boosting trust with investors, and launching brands that felt as good as they functioned.

  • Grew Studio Whippy into a thriving design practice recognized for its ability to make bold ideas human, credible, and fun.

Client

Studio Whippy

ROLES

Creative Director, Principal Designer

Deliverables

Website Visual Identity Brand Tone of Voice Presentation Templates Capabilities Deck

LINKS

Studio Whippy's Website

TOOLS

Adobe Creative Suite, Framer, Google Suite, Google AI Studio

The Approach
Alongside my co-founder, I launched Studio Whippy as a design practice rooted in co-creation. We designed the studio’s identity and website to be vibrant, approachable, and human-centered, embodying the same values we bring to clients: curiosity, playfulness, and strategic rigor.

We positioned Studio Whippy as a queer and BIPOC-led studio that doesn’t shy away from play. By infusing workshops with joy and curiosity, we made collaboration fun, inclusive, and generative. At the same time, we embedded strategic frameworks and clear business logic into every engagement, giving clients both imaginative breakthroughs and the credibility to act on them.

More than a consultancy, Studio Whippy positioned itself as a partner to early-stage ventures, integrating research, brand strategy, and product design to deliver scalable impact.

Next Project

Next Project

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